Marketing
A Lucrative Logo: What Makes a Strong Brand?
Branding has long been an important part of business. Over the last few years, though, this has kicked up a notch, with the number of businesses out in the world making all sorts of fields incredibly competitive. This means that you need to have a good, strong brand for
keep reading
4 Ways to Make Customers Fall in Love with Your Products
What makes your brand? Is it the color of your logo? The rigorous way in which you recruit, train and onboard your team members? Perhaps it’s your website or social media presence? Or maybe it’s the physical presence of your business itself (if a physical premises it has)? Could
keep reading
You’ve Got a Website, but What About an App?
An app is something you might not have seriously considered before now. After all, it’s usually only the bigger businesses and giant corporations that bring out apps for their customers to download. You’ve got a small company, or a home business; what could an app do for you?
keep reading
Creating a Buzz for Your Biz in the Digital World: Here’s How
When it comes to the digital world, it is important for your business to be able to stand out from the crowd. So many things are done online these days. People shop online, they look for new things, read reviews and even make big decisions based on what they
keep reading
Building Lasting Relationships with Customers to Build Your Reputation
Every entrepreneur needs to value their customers. Obviously, you understand that they’re important because their money keeps your business running. However, you need to view your client base as more than just a source of income.
keep reading
Is Influencer Marketing the Key to Brand Recall?
Brand recall is a measure of how well a product name is connected to a type or class of products in people’s minds. It’s often measured by surveys and interviews that ask questions like “name as many models of cars as you can” or “what’s a Kleenex?”
keep reading
The Importance of SEO to Your New Small Business
If you intend to set up a new small business, particularly a web-based small business, then your success or failure is likely to depend, among many other things, upon your web presence. It goes without saying that visitors to your website need to be impressed by what they see.
keep reading
Why Link Building and SEO Are Essential to Business
So you have a snazzy new website with lights and bells and things that flash, and lots of great images that you’ve managed to source yourself and that really fit in with the message that you’ve trying to convey to your readership. So why is nobody visiting it?
keep reading
5 Tips on How to Maximize Marketing ROI for a Small Business
Maximizing marketing ROI is a necessary requirement for a small business success. Without this, you’ll be wasting your limited resources. This may lead you to joining the 20% of small businesses that fail in their first year or 50% that don’t make past their fifth (Fundera). To maximize marketing
keep reading
Looking to Attract More People to Your Website? Why Not Take Advantage of These Two Simple Online Marketing Basics?
When it comes to driving traffic to your website, the online marketing techniques that you employ are crucial and can determine whether you continue to derive more people to your site or whether you lose out substantially. Look at starting with the very basics and getting your online marketing
keep reading