Mass marketing is essentially a marketing strategy that tries to appeal to a broad section of your audience in one go. To do so, it typically ignores unique market segments and buyer personas. So, while mass marketing strategies may seem outdated and inappropriate at first, they can be highly effective.
Indeed, mass marketing relies on platforms that can reach a wider audience group. The good news is that we all use several mass community platforms in our everyday life without even realizing it. Initially utilized during the 1920s and expanding until the 1950s, it has slowed down considerably since. Nevertheless, here are smart tips for a mass marketing 2.0 campaign.
#1: Broadcast to Radio Listeners
But make it smart. Radio listeners have changed a lot since the 1960s. More importantly, most people barely tune in to a radio show. Instead, many prefer streaming services, such as Spotify or SiriusXM. If you wish to focus on specific demographics, a broadcasting company such as SiriusXM is the ideal choice as services operate in the US only. Unsure how much it costs and how it works? Don’t panic; there are plenty of helpful resources to help you learn more about preparing your advertising campaign. Yet, with an audience consisting of high-income listeners, educated, and holding a decisive role within a company, it’s the perfect spot for a B2B campaign.
#2: Utilize Social Media Visibility
Most social media platforms, such as Twitter, Instagram, or Facebook, enable marketers to select a broad audience defined by location, language, age group, and even interest if necessary. You don’t need to select a narrow target audience. You can opt for everyone within your state if you wish to promote a newly launched application on social media. Social media advertising may not drive immediate lead generation when you keep a broad target. But it can help increase brand visibility.
#3: Partner With Influencers
Influencer marketing can be highly effective. Indeed, the market is expected to grow to $15 billion in 2022, utilizing the increasing popularity of short video formats for global consumers. Working with global social media influencers can help bring your brand in front of millions all around the world. More importantly, influencer content has the potential to become viral, as it can be reshared many times.
Influencer campaigns are best suited for online retail as the audience can follow the links provided in the post to purchase. It can also be a fantastic strategy to reach out to an international audience group.
#4: Advertise on a Video Channel
While TV advertising is not going away, most people engage with streaming services more than traditional TV channels. As a result, if you seek to boost your brand awareness and visibility, platforms like YouTube are a better choice.
Most users will interact with YouTube ads, even if they only wish to skip them. Therefore, it is essential to build your ad strategically and create an engaging narrative from the first second. Some of the most viewed Youtube ads in 2020 include a SuperBowl commercial with Jimmy Fallon and other celebrities, an Apple video about working from home, and Nike uplifting Covid-19 ad. Their secrets? Attention-grabbing celebs, smart solutions for new problems, and relatable content.
Are you ready to reach a broad audience with a mass marketing campaign? It goes without saying, mass marketing comes at a cost. However, choosing the right platform and content can boost your brand.