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Business

17May

Is Influencer Marketing the Key to Brand Recall?

Brand recall is a measure of how well a product name is connected to a type or class of products in people’s minds. It’s often measured by surveys and interviews that ask questions like “name as many models of cars as you can” or “what’s a Kleenex?”
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06May

The Unique Role of Glass in the Construction Business

Think of glass as a construction material and almost invariably the image conjured up will be of windows. Big windows, small windows, ornate windows, double or treble-glazed windows – but invariably windows.
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05May

The Importance of SEO to Your New Small Business

If you intend to set up a new small business, particularly a web-based small business, then your success or failure is likely to depend, among many other things, upon your web presence. It goes without saying that visitors to your website need to be impressed by what they see.
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03May

6 Tips for Running a Successful Online Jewelry Business

If jewelry is your area of expertise then selling it online can be a great idea for setting up a small business and making some extra money. Whether you plan to drop ship, retain stock or even manufacture your own these tips might prove useful to you in your
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02May

5 Cool Locations for a Small Business in the US

One of the very biggest and most important decisions that you will take when launching your new start-up is where it will actually be located. Whilst many new entrepreneurs will be compelled by circumstance to set up shop wherever it is they happen to be living, if you have
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01May

The Business of Providing Natural Remedies

One area of activity in which public interest has increased exponentially over recent years is alternative medicine. Increasing awareness of natural remedies for a whole spectrum of ailments combined with a healthy cynicism towards the pharmaceutical industry and its often questionable activities and priorities has led many to distrust
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01May

Trading in Nature’s Goodness

If you are looking for a line of business that is relatively new to the market, you’ll do well to find a better example than CBDs. Short for Cannabidiol, CBD is one of the primary compounds found in the hemp plant. Unlike the psychoactive tetrahydrocannabinol (THC), CBD is the
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15Apr

5 Top Tips for Growing Your Business

The mistake many new business owners make is to try to grow too quickly. Impatient to make it to the big time, they cut corners and often lose touch with the reality of their situation as it currently is. Much better to consolidate at the beginning, taking all appropriate
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13Apr

Why Trust and Credibility Are Vital to Business Growth

Trust has always been important in the world of business. You only have to consider the kind of reputation used car salesmen have, and the huge amount of lost revenue that collectively they must suffer as a result, to see that this is so.
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12Apr

How Moving Home Can Help Your Start-Up Business

Moving a dedicated business premises from one location to another is by its very nature a business decision. Of course there may be all manner of reasons for reaching such a decision – markets, property and rental values, the availability of labor with the right kind of skills at
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