16May

When To Get Professional Help With Marketing

While it’s possible to do a lot of your own DIY marketing, there are times when it’s much more practical and effective to hire professionals. Below are a few examples of instances where you may want to outsource professional help with your marketing. 

Web design

Nowadays it’s possible to produce high quality websites without any programming knowledge using platforms like Wix and Shopify. However, designing a website can still be time-consuming and there are limits as to what you can do with a template website. While smaller businesses may be best off sticking with a DIY website, growing businesses should eventually consider hiring a website developer. With the help of professionals, you can make something more unique that helps you stand out among bigger brands. 

SEO

SEO stands for search engine optimization. It involves an array of different strategies such as keyword implementation and link building in order to improve a webpage’s rankings on search engines like Google and Bing. SEO is essential for attracting visitors and building customers, and there are DIY approaches that you can take. However, it’s extremely time-consuming, and you’re usually much better off hiring SEO experts who understand keywords and have the connections to effectively build links. 

Video marketing

The internet has made video marketing accessible to all businesses. And there is proof that it is effective – videos get much more engagements than any other type of social media content and have been shown to increase brand awareness and direct leads. You can make some video content yourself such as vlogs and basic tutorials, but most video content requires help from a video production company if you want to make it truly high quality. Such video production companies can help handle camerawork, create storyboards, write scripts, hire actors, edit videos and even produce animations for you.

Event management

A lot goes into organising a marketing event. While it’s possible to take care of all the elements from catering to advertising, you’ll likely need some help along the way. You can hire professionals to help with specific tasks like catering, or you can hire an event management company as found at www.catalystevents.com.au/ to help organise the entire event for you. This could ensure that the event feels professional and that it goes smoothly. 

Social media marketing

It’s possible to do a lot of social media marketing yourself. However, there could be instances where you need to grab people’s attention with high quality ads or infographics. A social media marketing company can help you produce these visuals and take care of advertising campaigns to maximise leads. You can also save time by hiring a social media marketing company to take care of your socials. 

Packaging design

Hiring professionals could also be essential when designing and producing packaging for a product. There is a degree of artisanal packaging that you can do at home. But for truly unique packaging, you ideally need to hire a packaging company. This guide at https://www.forbes.com/ offers a few tips on what to look for when outsourcing packaging design. 

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