If you want to build your personal brand, create a successful business, or both, you need to know exactly how you’re going to master your business image. Getting your business image right is going to make a lot of difference to your success. It can make the difference between you resonating with your desired audience and not resonating with them at all.
Below, you’ll find 12 ways you can begin to master your business image now.
Create a Personal Website
Start by creating a personal website. Make sure you include all relevant information on here, such as who you are, what you do, and why you do what you do. Professional pictures and a professional design are a must here. You should have high quality copy on site too – it should be double checked for spelling and grammatical errors. The tone of voice you use should resonate with your desired audience, too.
Although you can build a professional looking website for free, it’s probably a good idea to get professional help with it if you want it to have maximum impact.
Build Your Social Media Profiles
Just because you’ve got a personal website doesn’t mean you shouldn’t focus on having strong social media profiles. Building strong social media profiles is crucial if you’re going to strengthen your business image and extend your reach as much as possible.
However, it’s important that you only have as many profiles as you can handle. Each platform works well but it all depends on who you’re trying to reach. You’ll also need to take into account the best posting times for each platform, and the type of content that works well. For example, you’re best off posting long form content on LinkedIn, whereas this won’t be the best type of content to post on Twitter. Do your research and decide carefully.
Participate in the Online Community That You Want to Be Involved In
Make sure you do your research and figure out how you can participate in the online community you want to be involved in too. This might mean finding forums that you can get involved in, hashtags on Twitter, and so on. Start conversations, get involved in discussions, and do what you can to get your name out there.
Vlogging is a great way to help spread your message and further build your image. YouTube is a powerful platform that all professionals should consider using. Just make sure you vlog safely – vlogging while driving is always a bad idea; just ask corpus christi car wreck attorney. Doing silly things like vlogging while driving could ruin your reputation, too. Be smart and be safe.
Start a Weekly Podcast
Could you start a weekly podcast? Maybe you could speak to other professionals in your industry, or people you look up to? Maybe you could start debates and discussions designed to cover important topics? Podcasts are becoming more and more popular, and starting your own could be a great way to become more known in your industry and share your expertise. You could well become known as an expert in your niche by starting a podcast!
Always Aim to Grow and Learn
You should always aim to grow and learn. You may have built up a decent business image already, but that doesn’t mean that improvements cannot be made. Make sure you do what you can to improve your knowledge and continue training so you can say hand on heart that you’re one of the best. Investing in yourself is never a waste of time or money.
Get Help from Professionals
Don’t be afraid to get help from professionals. You can’t always do everything yourself, usually due to time constraints and even because you haven’t always got the skills. Outsourcing things like content writing, video editing, logo design, SEO, and photography will mean a weight off your shoulders. You’ll have more time to yourself, and you’ll find that the work is of a higher quality, too (providing you choose the right freelancer or company to help you). You’ll be able to spend more time on what you’re best at and what truly matters to your brand.
Create an Aesthetic You’re Happy With
Figure out how you want to come across to your audience and create an aesthetic that you’re happy with. You should consider this aesthetic in absolutely everything you do, from the clothes you wear to the car you drive and even the color scheme you use on your social media pages. If you’re all about saving the environment and creating greener businesses but you’re driving around in a car with terrible Co2 emissions, your business image will not match up with what you’re trying to portray.
Don’t Do Things Half Heartedly
Make sure you put your all into everything you do. Whether you’re speaking at an event or writing something, make sure you don’t do it by halves. Take your time, check for mistakes, show people you trust, and make sure you can 100% back the work you’re putting out there.
Learn How to Listen
Although you may feel that you have a lot to say, that doesn’t mean you should be the one doing all the talking. Listening to other people is important. It’ll help you to better sell your products, learn from others, and be a more likeable person. Don’t just wait to chime in with the next thing you want to say.
Know Exactly What Your Values Are
Know exactly what your values are so you can base your business image and business around that. What are you going to stand for?
Know What Makes You Unique
How are you going to differentiate yourself? You need to know what makes you unique, and why people should choose to work with you and nobody else. This means understanding your competitors and doing plenty of research so you can build your business and image in such a way that helps you to stand out.
How will you master your business image?