Why It’s Okay to Keep Your Online Business Entirely Online
When running an online business, people expect you to one day evolve and find a legitimate office space to replace your home office and start trading as a ‘proper’ business does. But this isn’t for everybody, and in many cases, keeping your online business operating online can bring a variety of benefits that will not affect your growth or potential.
From reduced costs to less environmental impact, along with everything in between, there are many, many reasons for you to keep your business online. Once you understand what they are, you can help others understand them, too, which could end with them finally getting off your back and recognizing you’re happy where you are.
You Can Manage on the Go
Keeping your business online over investing in a physical space means that you can make changes anytime from anywhere and at any time. You don’t need to worry about being in the office to deal with issues, including everything from IT to marketing mishaps.
You can take advantage of your smartphone or tablet and adjust projects, plans, and designs while on the move. With everything linked to your portable devices via the cloud or similar software, there is no limit to what you cannot manage with your online business.
The same goes for getting in touch with employees, whether they are contracted or freelance working remotely. The very nature of this arrangement ensures accessible communication to help you solve problems immediately without worrying about them being stuck in meetings or off-site.
You Are Accessible Anywhere
Being able to manage on the go also means that you are accessible anywhere. Without any real office hours, clients and customers can get in touch to discuss queries or complaints. By casting off the shackles of office work, you can provide superb customer service and embrace the flexibility that online work brings.
No matter where you are in the world, your clients can contact you. There is no need to arrange meetings or clear your schedule for different visits, and instead, you can welcome calls whenever you like. However, you do need to give yourself a limit, so allow yourself enough personal and family time to prevent burnout and ensure you keep your passion for your business.
While allowing people to reach you whenever they want, it’s still important to set boundaries such as no phone calls after 6 PM or keep anything work-related to the standard weekday. These are conditions you can decide on, though, so you can find what works best for your situation.
It’s Cheaper Than Renting a Space
Businesses are always doing what they can to save money, so why spend funds on an office space you don’t need and instead focus that extra money elsewhere to help build your business in different ways or put some away in savings for later.
Running the business out of your home is infinitely cheaper, renting, or even purchasing a dedicated office. Not only will you save money on the space but also all the additional office furniture and supplies that are essential for appearing professional to potential investors.
Speaking of looking professional, you may be concerned about not looking professional enough to some clients, especially more traditional ones. There is nothing wrong with not having a ‘proper’ office, but if you’re concerned about this not looking professional, a virtual business address provides the best of both worlds.
It’s Better for the Environment
Regular offices go through a lot of waste. This includes paper, cardboard, food, and electronics, so by keeping your business entirely online, you minimize the amount of waste you create. Even companies with great recycling programs struggle with this, which is why cloud storage is the best way to ensure your business is environmentally conscious.
In addition to reducing waste, you also reduce carbon emissions from cars traveling to and from work. This eases congestion on highways and in the city, and instead of having several, and potentially hundreds, of employees taking the car or bus to work every day, everything can be completed effectively from the comfort of your own home.
There will also be less energy used, which does more to keep the world in good shape and also helps keep costs down. Consider how much energy a single office uses in a single day with lots of employees all using the computer, the phone, the printer, and the lights to keep everything and everyone illuminated.
You’re Happy the Way You Are
Sometimes, keeping your business online need not be about financial benefits or convenience. It can simply be about what you want. If you are happy in your current situation and are running a successful and sustainable business, then you may not see any need to make significant changes.
Doing so could affect the very nature of your business, which is something you may not be comfortable with. It may also affect how others perceive your company, especially clients who enjoy the convenience and rely on continual availability. You’ve spent years carving out your niche. You’ve worked long days and sometimes even longer nights, and as far as you’re concerned, if it isn’t broken, then why fix it?
It might also be that you do not have the time to dedicate more to your online business than you already do, which makes growth an irresponsible choice. You don’t want to put your business and your financial security in jeopardy, so it may be wiser to resist taking the risk, at least for now. The opportunity for growth is always going to be there, and it’s something you can return to in the future.
Online and Sublime
While some business owners are driven by the desire to grow and grow until their business is at the very top of the industry, not all entrepreneurs share this feeling. Instead, they are happy where they are and consider their existing business achievements enough. Only you know the goals of your business, and only you understand how you want your business to be run. If that means you stay online as opposed to creating a physical store and office, then there’s nothing wrong with that at all.