You may be missing out on potential sales and loyal customers by not actively establishing a robust online presence as a business owner.
The way a business presents itself is vital for its success and, with the emergence of social media, it is as important as ever to develop a positive brand identity and to create a personal brand. It is perhaps even more important for entrepreneurs seeking to make their own names – they won’t have the huge marketing budget that a large organization will have to get their name out there.
Many business owners make a mistake by not considering a Facebook account or a LinkedIn profile, but it is becoming more evident that the face behind the business is as vital as the business itself. In this post, we look at some of the best ways to boost your online presence.
Make Sure You Have a Fully Functioning Website
If you haven’t already gotten a website, stop whatever it is that you are doing and get one sorted. Even if you don’t sell online – perhaps you are a beauty salon or a coffee shop – you still need to have a website to keep your customers up to date with where you are, your opening times, and other vital information. The internet is where most people will go to when looking for a business, so you have to be there.
If you have a website, give it an audit. Is it up to date? Does everything load properly, and is it responsive? A cluttered, ugly, and slow loading website can be a massive turn-off for many customers, so make sure it is looking good – hire a professional if you don’t know what to do.
Social media is one of the most valuable tools in your marketing toolbox, so use it. Again, if you haven’t already got profiles on the leading social media platforms – Facebook, Instagram, Twitter, and LinkedIn – get one. However, it is not enough to have a profile – you need to be using it to engage and interact with customers. Try and respond to messages and queries as quickly as possible. To do this, you need to ensure that you have a quality IT service at your fingertips to minimize downtime – your customers do not want to wait for hours or days to respond to them. egistech.com can keep you up and running so you can always be in touch.
Influencers are big business these days, and if used correctly, can help your businesses online visibility. Have a look to see which influencers align with your brand – try to choose ones that don’t find themselves regularly embroiled in controversy and don’t break any advertising laws. Once you have found someone that you think can help you, get in touch. Some may require monetary payment, and others may feature your product or service by keeping or using it.
Getting your business out there and visible on the internet is a considerable step towards attracting new customers and growing your business. Don’t miss out on it!