Direct mail isn’t dead. It can still be a useful marketing tool to help you boost your business. It’s often particularly useful for people who want to promote their business locally. You might think that direct mail campaigns are difficult, but they don’t have to be if you know what you’re doing.
Make Sure It’s Right for Your Business
Before launching a direct mail campaign, it’s small to make sure it’s the right choice for your business. Can you advertise more effectively, and perhaps more affordably, by sticking to online marketing? Or will direct mail marketing help you to promote your business to local customers?
Choose a Design and Printing Service
It can be useful to select a service that can design and print your direct mail materials all in one service. It will save you time and it can often save you money too. In fact, some print services might also be able to help you with sending your materials to your mailing list.
Test Your Messages
Testing out different messages with your direct mail marketing can help you to work out what is most effective. If you send different materials to different parts of your mailing list, you can examine the results to see what worked best and expand it later.
Use Every Door Direct Mail (EDDM)
EDDM can be a useful way for small businesses to send direct mail. It enables you to send your materials without having to obtain the contact details of the people you want to send mail to.