If you’re exhibiting at an event and you don’t know where to begin when it comes to designing your exhibition stand then don’t worry, you have definitely come to the right place. From setting yourself a budget to reflecting your branding, you need to be sure you know exactly what you’re doing when it comes to your stand.
Whilst it may seem overwhelming and stressful at first, there are lots of tips and tricks you can pick up along the way to help make it easier. With that in mind, here are 5 things to consider when it comes to designing your exhibition stand.
What Is Your Budget?
One of the first things you need to consider when it comes to designing your exhibition stand is how much you’re planning on spending. Although you may have a rough idea of how much it is going to cost, taking the time to work out the specifics will really benefit you when it comes to pricing up the cost of the whole event. From working with a designer to buying materials, exhibitions can be incredibly expensive. For a guide to the cost of designing an exhibition stand, you can visit this site here.
What Is the Main Focus of Your Stand?
Once you know how much you’re going to be spending on your stand, you need to think about what the main focus is going to be. From a new product launch to the key products in your roster, having a clear idea of your focus for the event will make designing your stand much easier.
How Will It Reflect Your Branding?
Another important thing to consider is how your stand is going to reflect your branding. Event attendees will see a lot of stands during their visit to an exhibition so you need to be sure it’s clear who you are, even from a distance.
For a guide to reflecting your branding on an exhibition stand, you can visit this site here.
Is It Accessible and Can People Easily Move Around?
When designing your stand you need to consider whether or not it is accessible to all attendees. Not only will it make your stand much safer but it also means that you’re not losing out on business due to inaccessibility.
It is also important to consider safety when it comes to building your stand, as rigging and logistics can be incredibly complicated. For more information about rigging, you can visit Ranger here.
How Will You Attract Attention?
Finally, you need to think about how you’re going to attract people to your stand. Although it is often one of the most difficult things to decide during the event planning stages, drawing attention to your stand is important. Whether you’re using event technology or a fun social media competition, you need to ensure you’re doing everything you can to get attendees to want to talk to you.
Are you exhibiting at an event soon? What do you need to consider when you’re designing your exhibition stand? Did we miss anything? Let me know your thoughts and ideas in the comments section below.