Starting an online business is a popular choice for people who want to make some extra money on the side. Some people eventually turn their online business into a full-time gig too, but most begin running their business as a side project. Anyone can technically start an online business,

If you are a freelancer or run a small freelancing company, then you will know just how difficult it can be to keep on top of everything. People often assume because you’re a freelancer, you are sat at home in your pants all day, not doing much.

Protecting your business online is just as important as doing the same in reality. There are different dangers online, and especially since more people are accessing it, there are more chances that you could become a victim of something dangerous. Here are some tips to help protect your business

When running an online business, people expect you to one day evolve and find a legitimate office space to replace your home office and start trading as a ‘proper’ business does. But this isn’t for everybody, and in many cases, keeping your online business operating online can bring a

There is a big focus on driving traffic to your website. Using your marketing skills, tackling social media, working with a slick web designer and creating tantalising content that makes people arrive on your website. But then what? Are you seeing consistent conversions? If not, there are a few

Brand recall is a measure of how well a product name is connected to a type or class of products in people’s minds. It’s often measured by surveys and interviews that ask questions like “name as many models of cars as you can” or “what’s a Kleenex?”

Girl bosses are on the rise and there’s never been a better time for aspiring female entrepreneurs to make their dreams a reality. Today we have a few pieces of wisdom and inspiration from Diane Elizabeth, the founder of Skincare Ox, a woman who’s successfully created and run her